To start off the series/template, I go over some of the most common errors I see that website owners make. Whether it’s not customizing title & meta descriptions or not setting up the robots.txt file properly.
In this section, I expand upon what was taught in section 1. These errors are still common: such as not having h1 or h2 tags, but for these sections, I have included sheets so that the auditor can link the pages that need to be worked on.
This section goes over issues that only should affect local businesses. Issues such as labeling the proper hours, having a map on the website, and building out location pages.
For the blog post section, I go over what should be expected on blogs. Whether it’s linking to other pages, mixing header tags, or having lead magnets built in.
The pages in this section shouldn’t be indexed as it’s a waste of a search engines crawler. I go over what needs to be set to no-index/no-follow.
Schema continues to grow in popularity. For the schema section of the audit, I go over the basic schema that is expected to be on the website.
While all of these issues don’t affect SEO directly, they do affect the user experience and I believe that UX is a big part of SEO today. So in this section, we check off what needs to be implemented in website design. From having a favicon to a personalized 404 page
Having a fast website is really important for the user experience. A slow website is going to cause users to bounce to a competitor’s website. So for this section, I go over what needs to be done so that a website can load under 3 seconds
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For this section, I go over the plugins that I use on all of my websites. I highly recommend you use them for yours as well.
While social media doesn’t affect SEO, it’s important that you can funnel traffic to and from social media channels. On top of that, having it can show users that your brand is alive and well. That’s why the basics are checked on the audit.
Google Search Console is one of the 3 search engine programs that a website needs to be connected to. In this section, I go over what to look for while in a website’s GSC.
Google Analytics is one of the 3 search engine programs that a website needs to be connected to. In this section, I go over what to look for while in a website’s GA.
Bing Webmaster Tools is one of the 3 search engine programs that a website needs to be connected to. In this section, I go over what to look for while in a website’s BWT.
If you are working with local businesses, it’s crucial that you have set up and optimized a Google My Business profile. In this section, we go over what to look at when auditing a GMB
Links are an important part of the SEO process. So making sure there aren’t broken links or spammy links to the site is critical. I go over how to check this within Ahrefs.
Citations are one of the biggest ranking factors for local SEO. So in the final section, we take a look at how to tell if a site has enough citations, and if the information is correct.